About Burnaby.Digital: a systems-first service from next door

What we are, and what we are not

We are a digital marketing and business consulting service for trades and local businesses. Our work on this site is the back office: planning which systems to change, choosing and configuring off-the-shelf tools, cleaning up customer data, writing automated messages and training staff.

We are not a contractor. We don't install, repair or service anything, in your customers' homes or in your own premises. We also aren't a software company; we don't sell our own product, and every account we set up is opened in your business's name. When a question touches on legal, privacy or tax obligations, we point you to the official source or a qualified professional rather than giving that advice ourselves.

The group behind the site

Burnaby.Digital sits within a group that has spent years on marketing and growth for Canadian service businesses. Sedighi.ca is the consulting company through which Ali Sedighi works on growth, marketing and technology, and it runs brands such as HVAC.Agency, HVAC.Digital, Trades.Agency, BusinessConsulting.ca and Conv.ca. SAZ.ca, short for Strategy & Acceleration Zone, is the Canadian firm Ali founded for strategy, AI and revenue acceleration work, where he is Founder & Managing Partner.

For you, the practical upshot is that systems work doesn't happen in isolation. If you later need marketing to fill the calendar we set up, Trades.Agency handles that for trades and local businesses, and our pricing follows its plans. Burnaby is next door to our Vancouver head office, so on-site visits for audits and training are straightforward.

Ali Sedighi, MBA

Ali leads the work and is the person you will speak with. His MBA is in Technology Management. His career in digital marketing began in 2007, when he set up ONE.ir, a full-service agency, which gives him 17+ years in the field. He now lives and works in Vancouver, British Columbia.

He is the founder of MyAutomation.ca and of Conv.ca, a conversion-rate optimisation agency, and Founder & Managing Partner of SAZ.ca. Over the years his clients have been based in Canada, the USA and Dubai, and his HVAC portfolio now counts 150+ live websites. That HVAC work is where most of our published results come from; you can read them, with the right caveats, on our results page.

Automation and conversion are the threads that tie his background to this site. Building websites that generate enquiries teaches you quickly that the enquiry is only half the job; the other half is the system that answers, books and follows up.

How we work

Patiently, in writing, one change at a time. Most owners we talk to have tried a tool before and watched it fade. Our process is designed to avoid that.

1. Look before recommending. We start with a workflow audit or at least a careful conversation about how work actually moves through your business.
2. Write it down. Every recommendation comes with its cost in money and staff time, and the reason behind it.
3. Start small. One change, launched and checked, before the next.
4. Keep ownership with you. Accounts in your name, logins handed over, export steps documented.
5. Train the people who use it. Role by role, on their own devices, through training and adoption work.
6. Check back. We look at real usage after launch and adjust.

Our principles

A few rules we hold ourselves to.

• We describe software by what it does, not by brand, and recommend the simplest tool that fits.
• We never promise specific results; we agree on measures and report them honestly.
• We say so when a notebook is still the right answer.
• We contact people only when they have contacted us first.
• We keep the number of automated messages to customers low and respectful.

Talk to us

The first conversation is free and carries no obligation. Browse our services, see what our plans cost, or read the FAQ. When you are ready, call, text or email and tell us about your business and your part of Burnaby.