Digital transformation for Burnaby SMBs
Put your Burnaby business on systems that hold up on a busy Tuesday
For owners of trades, service firms, clinics, studios and shops from Brentwood to Edmonds who want less admin and fewer dropped customers.
Free consultation · no lock-in
- 17+ years in digital marketing
- MBA, Technology Management
- 150+ live HVAC websites
- Sedighi.ca & SAZ.ca group
Services
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Workflow audit and digital plan
We trace how a job or appointment moves through your business today and write down, in order, what to change first.
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Customer records and CRM setup
One shared place for every customer, quote and job, cleaned up and imported from the notebooks and spreadsheets you have now.
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Booking and scheduling for your customers
Let customers choose a slot that respects your travel time, staff hours and the way Burnaby buildings actually work.
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Follow-up and admin automation
Reminders, quote follow-ups, review requests and payment nudges that go out on time without anyone remembering.
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Staff training and adoption
Short, hands-on training and simple house rules so the new system is still being used six months from now.
Proof from real campaigns
- A gas-boiler division built for CANRO Heat
GasBoilers.ca
Result from our HVAC work
Design · Development · SEO · AI optimization by our team
- 3× leads in 90 days
BCWide.ca
Result from our HVAC work
Design · Development · SEO · AI optimization by our team
- 500+ leads
HVACDeal.ca
Result from our HVAC work
Design · Development · SEO · AI optimization by our team
- 2,000+ programmatic pages
BoilerPart.ca
Result from our HVAC work
Design · Development · SEO · AI optimization by our team
How it works
Walk us through a normal week
Tell us how a customer finds you, gets a quote or an appointment, and pays. We listen for where things get written down twice, forgotten or lost.
Get a written, staged plan
You receive a short plan: which system to change first, which tools fit your size, what it will take from your staff and what we would handle.
Start with one change
We set up the first piece, train your people and check that it sticks before touching the next one. Call, text or email; you'll talk to a senior strategist.
Burnaby.Digital helps small Burnaby businesses replace the notebook, the whiteboard and the owner's memory with simple digital systems: one place for customer records, a way for customers to choose their own appointment, and automatic reminders and follow-ups. We plan it, set it up, train your staff and check that it is still working months later. We are a marketing and business consulting service for trades and local businesses; we are not a contractor and never install, repair or service anything.
Who this is for in Burnaby
This is for owner-run businesses where admin is quietly eating the week. If you recognise two or more of the signs below, a systems change will probably pay for itself.
- Quotes go out, and nobody follows up unless the customer calls back.
- Customer details live in a phone, a paper diary and a spreadsheet, and none of them agree.
- The owner answers every scheduling call, including the ones at 9 p.m.
- No-shows and late cancellations cost real money, and nobody tracks how often they happen.
- A new hire needs weeks to learn "how we do things", because none of it is written down.
Burnaby is a good place to fix this. The city counted 249,125 residents in the 2021 Census, many of them living in towers around Metrotown, Brentwood and Lougheed, where customers expect to arrange things by text and calendar rather than by phone tag. Our Burnaby coverage page explains how that plays out from one part of the city to the next.
What we set up
We focus on five pieces of work, and most clients need only two or three of them. Each one has its own page in our services overview.
- A workflow audit and digital plan: a written map of how work moves through your business now, and a staged list of what to change.
- Customer records and CRM setup: one shared customer list with job history, quotes and notes, imported and cleaned from what you already have.
- Booking and scheduling for your customers: self-serve appointment slots with rules for travel time, buffers, deposits and building access.
- Follow-up and admin automation: reminders, quote follow-ups, review requests and payment nudges that run on schedule.
- Staff training and adoption: practical training, simple house rules and a check-in after launch.
We describe tools by what they do, not by brand, because the right product depends on your size, your trade and your budget. Whatever we choose, the accounts are yours.
A worked example you can check yourself
Admin time is the easiest cost to measure and the one owners most often underestimate. Here is how we size the problem in a first conversation.
Suppose an owner of a small renovation company spends six hours a week returning scheduling calls, re-typing customer details and chasing quotes. If that owner's time is worth $85 an hour, that is $510 a week, or about $26,500 a year, spent on tasks a system could mostly handle.
Now the revenue side. Say the business sends 40 quotes a month at an average of $1,800, and wins 30% of them: 12 jobs. Consistent follow-up on every open quote doesn't need to perform miracles. If it lifts the win rate to 35%, that is 14 jobs, two more a month, or roughly $3,600 in extra monthly revenue from work that was already quoted. Put your own numbers in and you'll know quickly whether this is worth doing.
Why systems before more marketing
More leads only help if the business can catch them. We have seen what happens when lead volume rises quickly in our HVAC work: BCWide.ca saw 3× leads in 90 days, and HVACDeal.ca recorded 500+ leads with a 12:1 ROI. Those are results from our HVAC work, not from Burnaby retail or other trades, but the lesson carries over. When enquiries multiply, the bottleneck moves to the booking desk and the follow-up list.
That is why we often recommend fixing records and follow-ups before spending more on advertising. Read the full context on our results page, and if you need the marketing side as well, our sister site BurnabyAgency.ca handles local search, ads and websites for Burnaby businesses.
How we work with you
Slowly enough that your staff keep up, and in writing so nothing depends on memory. A typical engagement starts with one change, proves it, and only then adds the next.
- We visit or call during a normal working day to see the real process, not the ideal one.
- We put every recommendation in writing, with what it costs in time and money.
- We set up tools in your business's name and hand over every login.
- We train the people who will use the system daily, not just the owner.
- We check back after launch and fix what isn't being used.
Burnaby.Digital is part of the Sedighi.ca and SAZ.ca group, a Canadian company headquartered in Vancouver, BC, right next door. The work is led by Ali Sedighi, MBA, who has spent 17+ years in digital marketing and founded MyAutomation.ca. See what our plans cost or read the questions owners usually ask.
Start with one conversation
The quickest way to know whether this fits is a free consultation. Tell us your business type, your part of Burnaby and the admin task you would most like to stop doing by hand. You can also read our guides first, starting with how to choose a CRM without overspending. When you are ready, get in touch by call, text or email.
Frequently asked questions
What does Burnaby.Digital actually do?
We plan and set up the digital systems behind a small business: customer records, online scheduling for your customers, automated reminders and follow-ups, and the training that makes staff use them. Think of us as the people who organise your back office; we are a marketing and business consulting service, and we leave every install, repair and service call to you.
Do you sell your own software?
No. We work with established, off-the-shelf tools and describe them by what they do. The accounts are opened in your business's name, so the data and the logins stay with you if we ever part ways.
My business is small. Is this worth it for a team of three?
Often it matters most at that size, because the owner is usually the booking desk, the dispatcher and the bookkeeper. Even one change, such as automatic appointment reminders, can give back hours every week. We will tell you honestly if a notebook is still the right tool.
Which Burnaby businesses do you work with?
Trades and home-service companies such as electricians, plumbers, painters, renovators, cleaners and landscapers, plus local businesses like clinics, studios, tutoring centres, repair shops and specialty retailers. We work across the whole city, from the Heights to Big Bend.
How long before something changes?
A first change, such as moving customer records into one shared system or switching on reminders, usually takes a few weeks including training. A full rebuild of booking, records and follow-ups is better done in stages over a few months.
How do I start?
Call, text or email. Tell us your business type, your neighbourhood and the one admin job that eats the most time. The first consultation is free and there is no lock-in.
Where we work
- Town Centres4 areas
- Urban Villages11 areas
- Suburban Multi-Family Areas7 areas
- Mixed-Use Areas9 areas
- Parks and Conservation Areas6 areas
- Other commonly named areas7 areas
Burnaby, district by district: what each part of the city asks of your systems